August 24, 2011  |  Comments
Creating customers for life

Creating customers for life

This post is part of an ongoing series that highlights our associates who have gone above and beyond to deliver memorable customer experiences. Read more about our quarterly Chairman’s Award.

Maroone Ford of Fort Lauderdale's Jim Voigt receives the Chairman's Above and Beyond Award from Comptroller Donna DeGroff.

Myth or reality: A car salesman sends a customer to a competing dealership so that the customer can get exactly what they want. At Maroone Ford of Fort Lauderdale, Jim Voigt has been proving that it’s not a myth at all. Kind, helpful and honest people exist in the car industry and we’re proud to have him as a part of the AutoNation family.

Recently, a customer who visited the showroom looking for a used vehicle left after four hours, unable to find the vehicle in stock at Jim’s store. Undaunted, Jim spent hours that evening online and on the phone locating the particular car for the customer. After finding the vehicle at another dealership, Jim set up an appointment for the customer. In less than an hour at the competition’s store, the customer left happy behind the wheel of the car. Jim’s understanding of maintaining customers for life is exemplified by his willingness to help this person get exactly what they came in looking for – even if that meant purchasing the vehicle at another dealership.

Another customer shared with us her purchasing experience with Jim: The car she was buying had all the bells and whistles. Jim’s knowledge of the product and his patience were extraordinary. He went as far as visiting her at home to make sure she understood how to use her new navigation system.

A huge thanks to Jim for his 15 years of service at Maroone Ford of Fort Lauderdale.

Nominate an associate

If you’ve had an experience with an associate at one of our dealerships that you’d like to nominate for a Chairman’s Award, fill out this form and let us know.

About Mallory Colliflower

Mallory Colliflower is a social media coordinator at AutoNation's headquarters in Fort Lauderdale, Fla. She manages AutoNation's social media accounts.
Tags , | Locations | Car Makes | Markets
Share