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October 27, 2011  |  Comments
VW ad creates ‘Darth Vader’ costume shortage

Photo By  Volkswagen

Still image from Volkswagen's "The Force" video released February 2011.

VW ad creates ‘Darth Vader’ costume shortage

Believe it or not, Volkswagen’s Super Bowl ad called “The Force” has repopularized Star Wars so much this Halloween season that some stores sold out of Darth Vader costumes by mid-October.

Not sure what commercial we’re talking about?

Before the “The Force” even aired it had already become a viral hit, logging more than 12.5 million views on YouTube, 10,000 comments and 62,000 Facebook “likes” four hours before the Super Bowl. (Source: The Huffington Post)

According to The Examiner, one Party City manager in North Atlanta noted two weeks ago: “We can’t keep the Darth Vader costume in stock. It’s been incredibly popular this year.”

If you weren’t able to score a Darth Vader costume for yourself or little one, don’t fret. Honda wants you to know that it’s good to be a zombie:

About Lori Todd

Lori Todd is a social media coordinator at AutoNation's headquarters in Fort Lauderdale, Fla. She edits AutoNationConnect.com.
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