November 25, 2011  |  Comments
Spreading cheer in Denver

Photo By  GO Automotive Group

Employee volunteers march in the Denver Parade of Lights.

Spreading cheer in Denver

The spirit of the holiday season is alive and well in Denver. Next week, GO Automotive presents the 9NEWS Parade of Lights in downtown Denver. In addition, GO Automotive Group continues to provide major support to the Christmas Crusade for Children, helping improve the holidays for underprivileged children with a gift from their wish list. GO Automotive Group invites you to join them in spreading cheer this holiday season.

9NEWS Parade of Lights

GO Automotive Group, offering a vast selection of new and used automobiles for the greater Denver area, proudly presents the 2011 9NEWS Parade of Lights. In its 38th year, this special holiday event is one of Colorado’s biggest and brightest holiday traditions.

Photo By GO Automotive Group

Employee volunteers dress in GO Automotive Groups wayfinder costumes for the parade.

The fun filled Parade of Lights will be held on Friday, Dec. 2, 2011 at 8 p.m. and Saturday, Dec. 3, 2011 at 6 p.m. in downtown Denver. Beginning in front of Civic Center Park and the City and County Building on Bannock Street at 14th Avenue, spectators can watch the parade for free along the two-mile route with Downtown Denver’s skyline providing a stunning background for the lights and sounds of the parade. Convenient and comfortable grandstand seating is also available for purchase at the start of the parade route across from City & County Building. During the parade, look for GO Automotive Group’s dazzling clock tower float, along with several other unique floats sure to captivate the audience.

If you are unable to attend, catch all the excitement via a live television broadcast on 9NEWS at 8:00 p.m. on Friday, Dec. 2, 2011.

Christmas Crusade for Children

Maintaining its strong philanthropic belief in community involvement, Go Automotive Group is also a major supporter of the KYGO Christmas Crusade for Children. This unique program is designed to enable city and state police and sheriff’s department personnel to bring the joy of Christmas morning to underprivileged children. Participating law enforcement officers nominate children in need from situations they see during the course of their duties. Citizens sponsor these children and provide the items suggested by the officer who delivers the gifts back to the children in time for Christmas.

Photo By Christmas Crusade for Children

GO Automotive Group Regional Marketing Director and Denver Police officer Joe Negri, left, presents a $10,000 donation to the 2009 Christmas Crusade for Children.

For any children not sponsored, the officers caravan to a department store a few days before Christmas on Crusade Shopping Day to go on a final shopping blitz, ensuring every nominated child is covered. If you would like to donate a gift, visit any GO showroom or Collision Center.

The purpose of Christmas Crusade for Children is to lift the spirits of children who would not otherwise receive a gift on Christmas morning, and to present police officers as positive figures in their lives. Through 2010, the Christmas Crusade touched over 200,000 kids thanks to the combined outreach by thousands of officers, KYGO listeners, major businesses and concerned Colorado residents. We hope to reach even more this year.

For Christmas Crusade updates, ‘like’ the KYGO Christmas Crusade Facebook page.

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