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February 3, 2012  |  Comments
The best 2012 Super Bowl auto commercials

Photo By  Chevrolet YouTube Channel

Chevrolet Sonic: Stunt Anthem

The best 2012 Super Bowl auto commercials

The big game is over and admittedly we’re a little hungover today. Not from knocking back a few too many adult beverages, but from the high that the game’s excitement brought us. Some are calling Super Bowl XLVI an instant classic. Most of those people aren’t from New England.

After reviewing the automotive commercials from last night, we’re ready label some of them instant classics as well. In fact, let’s go ahead and do just that with our Top 10 Automotive Ads that aired during Super Bowl XLVI (we know its a catchy name).

10. Volkswagen Beetle: The Dog Strikes Back

http://www.youtube.com/watch?feature=player_embedded&v=0-9EYFJ4Clo

Great first act, but the second act seems tacked on.

9. Audi: Vampire Party

http://www.youtube.com/watch?feature=player_embedded&v=lw9ZeXB2uKs

We’re all for making fun of the current vampire craze. However, are people really buying Audi’s for their headlights?

8. Suzuki Kizashi: Sled

Who would’ve thought Suzuki would advertise in the Super Bowl?

7. Chevrolet Silverado: 2012 (Apocalypse)

http://www.youtube.com/watch?v=XxFYYP8040A&feature=plcp&context=C3ec6bb9UDOEgsToPDskLNRiT1GlClWXAPAVyRGg81

Speaking of predictions, this Chevy spot takes on the 2012 Mayan Apocalypse and crosstown rival, Ford.

6. Kia Optima: A Dream Car. For Real Life.

http://www.youtube.com/watch?feature=player_embedded&v=lHZbXvts0LE

Big budget. Big production. Big idea. This is the epitome of Super Bowl ads. Here’s an inside look on how this ad was made.

5. Chevrolet Sonic: Stunt Anthem

http://www.youtube.com/watch?v=iuvoSw1TiJ8&feature=player_embedded

We had seen the Sonic promotional stunts online, so it was nice that Chevrolet was able to repackage them for the big game.

4. Hyundai Veloster Turbo: Cheetah

http://www.youtube.com/watch?feature=player_embedded&v=KEq74TCDGtc

This is the first spot to get everyone to laugh at the Super Bowl party I attended. Crowds love physical comedy.

3. Honda: Matthew’s Day Off

Some may say Matthew Broderick sold out. We’re hoping he helps us sell out the incredible new CR-V.

2. Hyundai: All For One

http://www.youtube.com/watch?feature=player_embedded&v=U38jELwi0lE

Just a great spot that showed how American a South Korean car company can be.

1. Chrysler: It’s Half Time, America

Chrysler hits another home run (yes, I know wrong sport cliche). In the same tone as last year’s commercial, Chrysler empathizes with America’s heart and soul.

What did you think of the automotive ads that ran during the Super Bowl. Did we miss any? Did we get the order wrong? Let us know in the comments section.

You can watch all Super Bowl XLVI ads here.

About Adam Lopez

Adam Lopez is an advertising specialist at AutoNation's headquarters in Fort Lauderdale, Fla.
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