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February 2, 2012  |  Comments
Top 10 automotive Super Bowl commericals

Brett Favre appears in Hyundai's 2010 "Breaking News" commercial.

Top 10 automotive Super Bowl commericals

Every year, over 100 million people across America gather around the television for the most hyped programming of the year. While some of those people tune in to see what’s happening on the field, many of us watch for the commercial breaks – the most exciting part of the experience in my opinion. The day after the big game, people aren’t talking about the touchdowns, interceptions or field goals; they are talking about the man your man can smell like, yelling Wassup and trying to tackle co-workers.

As we look forward to the new commercials that will play during Super Bowl XLVI, let’s take a walk down memory lane and celebrate the best car commercials that played during past games.

Here’s our top 10 list. Note: I didn’t start watching the Super Bowl until the 1990′s, so this list is a little biased …

10. Pontiac: Roadrunner / Wile E. Coyote, 1998

A bit of nostalgia goes along way for us. Wile E. Coyote and the Road Runner were some of my favorite cartoon characters growing up.

9. Isuzu: Island, 1987

This ad reminds me of The Word segments on The Colbert Report.

8. Ford: Kermit the Frog, 2006

Looks like a theme is developing. An appeal towards childhood memories works wonders.

7. Volkswagen: Big Day, 2001

A very unique Super Bowl ad in that it relies more on cinematic qualities than humor.

6. Nissan: Pigeons, 1997

Now, we’re back to the low brow humor.

5. Hyundai: Breaking News, 2010

Poor Brett Favre, the favorite whipping boy of sports journalists and commentators. I bet in a few years, this ad will feel like the most dated on this list.

4. Chevrolet: Soap, 2004

This one should come with a spoiler alert. When it first ran, no one knew what product the commercial was for before the Chevy was shown.

3. Audi: The Godfather, 2008

Great movies lend themselves to a great ads.

2. Chrysler: Imported from Detroit, 2011

Everyone has aspirations for their career. Mine: I would like to write copy as strong as the verbiage used in this ad. Powerful stuff.

1. Volkswagen: The Force, 2011

You knew this had to be our number one ad. There were clues everywhere. It has everything: A great movie, nostalgia, and humor. It’s missing one thing, though: cute dogs.

Which is your favorite?

So, what commercials will this year’s Super Bowl bring? Will any be able to crack our top 10? We’ll find out this Sunday. If you can’t wait that long, you can catch some of the pre-released ads on Hulu. We’ll have a wrap up of all the car ads that ran during Super Bowl XLVI sometime next week.

About Adam Lopez

Adam Lopez is an advertising specialist at AutoNation's headquarters in Fort Lauderdale, Fla.
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