Tag Archives: advertising

The Fine Print: Guarantees and big rebates

The Fine Print: Guarantees and big rebates

Photo By  Paul Vladuchick

Creative Commons photo via Flickr.

We’re back with another edition of The Fine Print, a series of articles where we attempt to take the mystery out of automotive advertising. In this article we discuss the benefits of a money-back guarantee, what you should look for …

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The Fine Print: 0% APR, delayed and low payments

The Fine Print: 0% APR, delayed and low payments

Photo By  Paul Vladuchick

Creative Commons photo via Flickr.

Back in August, we lifted the curtain and revealed some hidden truths about auto dealer advertising. But we only scratched the surface; we couldn’t encompass all the hooks or offers into one post. As such, we’ve decided to make this …

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VW ad creates ‘Darth Vader’ costume shortage

VW ad creates ‘Darth Vader’ costume shortage

Photo By  Volkswagen

Still image from Volkswagen's "The Force" video released February 2011.

Believe it or not, Volkswagen’s Super Bowl ad called “The Force” has repopularized Star Wars so much this Halloween season that some stores sold out of Darth Vader costumes by mid-October. Not sure what commercial we’re talking about? Before the …

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Teen Driver Safety Week

Teen Driver Safety Week

Photo By  Ace Armstrong

Creative Commons photo via Flickr.

With this week being Teen Driver Safety Week, we have decided to once again bring up a subject that is near and dear to our hearts: texting while driving. As you may recall, AutoNation partnered with the Broward County Sheriff’s …

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Car advertising: Deals too good to be true?

Car advertising: Deals too good to be true?

Buying a new or used car is a long process. We’re not even talking about the amount of time spend in the showroom. With car buyers spending over 15 hours researching vehicles before purchasing, we felt it necessary to help decipher the different offers and deals used in newspaper, television and radio ads. AutoNation will help you make sense of the confusing jargon and deals and tell you whether you’re in for a great deal or one that’s too good to be true.

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